Blockbusters hit making risk taking and the big business of entertainment anita elberse renee raudman brilliance audio amazonfr livres. Blockbusters the book hit making risk taking and the big business of entertainment by anita elberse why the future of popular culture will revolve around ever bigger bets on entertainment products by one of harvard business schools most popular professors. In this book drawing on my case studies and other research on the worlds of media and sports i explain a powerful truth about the fiercely competitive world of entertainment building a business around blockbuster products the movies television shows songs and books that are hugely expensive to produce and market is the surest path to long term success along the way i reveal why entertainment executives often spend outrageous amounts of money in search of the next blockbuster why . Blockbusters hit making risk taking and the big business of entertainment by anita elberse thank you for the book goodreads if you enjoy reading about how the entertainment business makes money this is the book for you it was very interesting the book is well researched and loaded with examples the author explains how things used to be done and how and why things have changed there are examples from the music industry as well as film books sports and even the met any business can ben. Now in this groundbreaking book she explains a powerful truth about the fiercely competitive world of entertainment building a business around blockbuster products the movies television shows songs and books that are hugely expensive to produce and market is the surest path to long term success along the way she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster why superstars are paid unimaginable sums and how digital